An online shopping directory is a web directory in the "Yellow Pages" style that focuses on eCommerce sites (websites that sell products or services). Online shopping directories classify eCommerce sites by their category and subcategory of items sold, similar to the organizational structure utilized in traditional shopping center directories. An online shopping directory aggregates all eCommerce sites in one centralized area to enable a user to pick where to purchase online without the limits associated with shopping in a physical mall (e.g., distance, location, hours of operation, availability of transportation).